060 Stand for Something (Not Just Fonts)
Discover how to uncover, refine, and repeat your core message. So your personal brand actually reflects who you are, and why it should matter to you.
Quick Quiz Time 🥳
What’s one key strategy I suggest for reinforcing your core message?
A) Repeat it everywhere, from emails to mirror pep talks
B) Keep it secret until you're "ready"
C) Change it every month
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Answer: A - Your core message is what you stand for. So you need to spread it like the clap 🤣
060 Stand for Something (Not Just Fonts)
If you’ve ever wondered how to figure out what your personal brand really stands for, this podcast episode has got your name on it (in sparkling lights too ✨). We dig into how your values, voice, and audience/community shape a core message that doesn’t just sound good, but sticks.
Your personal brand isn’t just a slogan slapped on your Instagram bio (though it would be easier if it was just that). It’s the emotional and strategic core of how people remember you for life. I break down how identifying what you stand for, what your potential customer wants, and what you actually deliver helps clarify your message. This podcast episode encourages self-reflection that feels more like a cuppa with a mate than a stiff business meeting ☕
🎧 Listen To Next:
056 Trust Your Own Marketing Mojo 👶
057 Who's Buying? Ask and Find Out
Keeping your message clear means keeping it simple and consistent. I suggest crafting a short, punchy sentence you can stick on your wall, rehearse in the mirror, and plaster across all your online and real-world platforms. You’ll hear how my own tagline “Smashing Your Marketing Mayhem With Killer Video Marketing Strategies” shapes everything I do + going to do + did.
It’s not enough to decide on your message once and call it a day. I recommend checking in with yourself and your brand message about every six months to keep it feeling fresh and aligned with your goals and business growth. If this podcast gives you a few ah-ha moments (and it will), now’s the time to book in a Glow + Grow Branding Session and sort out your core message chaos once and for all.
What Was Discussed This Episode + Timecodes:
00:00 - What your core message says about you and why Kelsey’s question sparked this topic.
06:32 - How to uncover what you stand for: values, vibe, and why people come to you.
12:04 - Zoë’s personal example and how repetition cements your message into memory.
17:31 - Keeping your message current as you grow and evolve.
23:18 - A one-sentence challenge to nail your core message and use it everywhere.
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Zoë Wood 00:00
What does your core message say about who you are and the value you bring in your personal brand? If you're tired of the old cookie cutter marketing advice and want to take your personal brand to the next level with bold, actionable strategies that truly reflect you, you're in the right place, let's untangle your marketing mayhem with zo the video, confidence coach on the unborn your brand podcast, unboring, your brand was recorded on what a rung land. Thank you so much to Kelsey for asking this question. So the context of this one is she started, she was starting to build a personal permit. Kelsey was starting to build her personal brand, but consciously. Now, of course, we all have a personal brand. We all have reputation within our community, within our experience and but when you're consciously doing it, it's very different to when you're just kind of letting it happen to you by obviously building a personal brand and share the more context that she was asking was, how do I decide on the main message of my personal brand, and what steps would I suggest to keep that message clear over time? So of course, my go to answer for that is usually about who is your customer. Why do they care? Like what it's all about them at the end of the day, yes, it is your personal brand and your face and your message, but at the end of the day, they are the ones that are benefiting from it. So it helps to have them really clear in your mind about who exactly you work for and why you work for them. But when it comes to your message, of course, that can need a little bit of help, and especially a little bit of introspection. And let's be real. Building a personal brand isn't just a fancy tagline or branding or a colour scheme. It's a message that people remember when they think of you, when they think about what you stand for. That message needs to be clear. So let's work on yours today, and we'll give you a bit of a challenge at the end. So how do you decide on your core message? So a core message, as you can imagine, is the thing that sparks off everything that you do. Yes, this will require a little bit of refining and probably a little bit of trial and error to see what people understand and resonate with and what words you should be using. But in the meantime, let's just focus on what we can do with ourselves and with our own brains at the moment. And if you need any help with any of this, feel free to reach out for a free obligation. 15 minute chat with me at Vcc dot training, getting back into it. Zo, you can ask yourself, what do you actually stand for? And I'm not talking just about like, what sounds trendy, or what is like you stand for a cause, what exactly is true for you? What values do you hold dear? So what do you stand for? What do you what do you value? For example, I value respect. Everyone deserves for their message to be heard and to be respected. So video, confidence coach is the best way to do that. Think about what people come to you for. So when you they go to you, do they want a motivator? Do they want a problem solver? Do they want someone who's not going to tell them bullshit and just be a truth teller? What is the clue that helps you figure out? Okay, why do people come to me and then it'll help it? What do you stand for? And ultimately, with this core message, making it simple, you don't need a PowerPoint, you don't need a blog post, you don't need a full transcription or a dissertation to be able to describe what your core message is. Yes, you can do that later on, you can go real deep into this stuff, but for now, avoid making it too complicated and just stick to a simple message and the last and the next part I want to get into along the lines of keeping it simple and keeping your message clear over time. So that was the other part of the question, was repeating your core message. So for me, as you can imagine, and I look over onto my right so I can make sure I get it right for everyone, my core message is smashing your marketing apologies. So my prompt, my message, is smashing your marketing mayhem with killer video marketing strategies. It covers, it's a fairly simple so it's less than one line. It is a bit more of a showy type of line or a cool message. Then it doesn't exactly show what I stand for, but it shows that I am not exactly aggressive, but I like to use very flowery language, that I quell your marketing mayhem, that I take away that mayhem for you, untangle it, if you will. And I do this via video marketing strategies. That is what I do. That is what I enjoy doing. And I repeat this over and over and over again, repeat it in the mirror. I've got it all over my office, all over my house. This helps me repeat it and make sure that it's something that I'm comfortable saying, but also something that I can repeat over and over and over again. So it's actually going to stick. Whenever anyone asks me what I stand for or what I do, I. So making sure that over time, that I check in with myself, making sure that the message still feels true and I haven't outgrown it, because your personal brand is a reflection, or a professional, professional reflection of you, and you're not always going to be the same person that you were two years ago, three years ago, five years ago, so that message will change over time. Personally, I like to check in every six months. Now, of course, you're doing this fairly often in between with reciting and repeating your core message. But in that meantime, I like to be able to just spend that time going, Okay, do all of these things still matter? Do these core values? Is my audience still the same? That will definitely dictate more about what your core message is, is, is, is your audience still the same? Now, of course, they can shift and grow like any one can, but is that message still true? And the last thing that you can do, especially over time, is to keep consistent, making sure that you use this tagline or this core message on every video, on every post, on every email, on, let's say it on your website to reflect your message. It's not just when you remember to do it that is important. It needs to be everywhere so everyone remembers what your core message and motivation is for your personal brand. So a quick challenge I have for you in one sentence, describe what people know about you and your work. If it's a paragraph, trim it down. And if you need to, in my personal experience, coming up with a paragraph first is great. Give it. You know, walk away, go for a walk, come back, or maybe work on it with either a friend or a business partner or someone in your life that you trust. And then you can trim it down to a sentence, because then if you fill it into a paragraph, you've got a bit more space to remove. And then you can refine it, refine it, refine, refine it. And then from there, then, then use it everywhere. Use it everywhere. Thank you for listening or watching. Unblouring your brand, you can find detailed show notes with tools, offers and episode transcriptions. Just click the first link in the description or go to Vcc dot training slash podcast, get involved and ask me anything about personal branding, video strategy or just a friendly Small Business chat via my email. G'day at Vcc dot training. That is G, D, A, y, at VCC, dot training, the video confidence coach, would like to acknowledge and pay my respects to the wadawurrung people of the Kulin nation, the traditional custodians of the land on which I record my podcast. I pay my respects to their elders, past and present. I stand with the traditional custodians of these lands and working towards a more equal future. Always was, always will be Aboriginal land. Look forward to me chatting at you next week. Superstars.
The above livestream episode description and transcript were generated together human knowledge + ai.
Who is your host?
Feeling stuck trying to build a personal brand that actually turns heads? Women and non-binary super-stars deserve more than just a cookie-cutter approach to their worries. Zoë Wood the Video Confidence Coach untangles your marketing mayhem, helping you own the camera, craft killer video strategies, and connect with your audience like never before. You’ll leave with the tools to show up, stand out, and smash your goals.
Find out more about how to grow your personal brand with the power of video right here on vcc.training
Smashing Your Marketing Mayhem With Killer Video Strategies 🧡
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*Please note that this podcast was previously called THE "Video Confidence Coachcast" and the "Do Video Podcast" previous to 2025. THANK-YOU FOR YOUR UNDERSTANDING AS I TRANSITION THE BRAND TO BE MORE CONSISTANT FOR YOUR LISTENING AND WATCHING PLEASURE.