
Unboring Your Brand
Unboring Your Brand is the podcast where small business owners, entrepreneurs, and creatives learn how to breathe new life into their personal brands and make a lasting impact in today’s crowded market.
Hosted by Zoë Wood, the founder of Video Confidence Coach, this show is all about connecting the dots between personal branding, marketing, and video to help you stand out, shine, and show up with confidence.
Find what you’re looking for 👀
Categories
- Accessibility
- Audience Engagement
- Business Development
- Community Building
- Confidence On Camera
- Content Creation
- Ethical Marketing
- Marketing Strategy
- Mindset & Motivation
- Mindset + Motivation
- Personal Branding
- Podcasting
- Small Business Growth
- Storytelling for Business
- Tech + Tools for Creators
- Tech Tools
- Video Marketing
- Visibility & Promotion
- Visibility + Promotion
- Voice & Messaging
- Work From Home
064 Burn the Hustle, Be You
Discover the powerful moment that changed everything for a teenage business starter turned visibility expert (who may or may not be me mio 😜). Unpack the pressure of hustle culture, Geelong’s old-school gatekeeping, and why it’s time to build your brand for yourself, not their approval 🏋️ Warning this episode says some swear words, so better not listen around non-adults 😉
063 Marketing When Life Gets in the Way 🫨
Ever feel like consistently marketing your brand is just another impossible task on your never-ending to-do list? This your permission slip and practical plan to stop overthinking and start showing up (on the reg.)! On your terms 🎫
062 Convert with Smarter QR Business Cards
Business cards can do more than just get lost in a handbag. Learn how to create a private "meet me" web page that builds real connection and keeps you top of mind after a networking event.
060 Stand for Something (Not Just Fonts)
If you’ve ever wondered how to figure out what your personal brand really stands for, this episode’s got your name on it. We dig into how your values, voice, and audience shape a core message that doesn’t just sound good, but sticks.
058 Gossip, Glares & Growth
We unpack the hilarious and awkward moment when a stranger assumed the worst based on the simplest of cues ☎️📱 two phones. Through this eyebrow-raising encounter, we explore how unchecked assumptions can sabotage your brand and networking success.
052 Trust: Stop Selling, Start Belonging
In this classic episode replay, we unpack why trust is the cornerstone of every successful brand and how showing up as relatable, consistent, and genuine builds community and credibility. If you’ve been stuck in the hustle of trying to sell, this one's your reminder that people want to belong—not be sold to.
050 Podcasting a Smart Move or a Time Drain?
Starting a podcast sounds exciting, but is it the right time for your business? In this episode, we explore when podcasting makes sense, why a limited series might be your best first step, and how to test the waters before committing long-term.
049 My Business Identity Thief 💰👤
Imagine getting calls from confused clients asking about a workshop you never ran—because someone else is using your business name! In this episode of the Unboring Your Brand Podcast, we break down what to do when a copycat business pops up, how to protect your brand, and why civility (even when you’re fuming) is key to resolving business identity mix-ups.
048 Stop Letting Templates Ruin Your Videos
Rigidly sticking to templates can stifle creativity, but bending (or even breaking) them to suit your unique needs can make all the difference. In this episode, we explore how to make marketing and content templates work for you rather than against you, ensuring they support rather than restrict your personal brand growth.
047 Your Strong Personal Brand Playbook
Your personal brand isn’t just about you—it’s about how you show up for your audience, clients, and industry. In this episode, we dive into the five key elements of a strong personal brand: authenticity, a clear message, visual consistency, value-driven content, and visibility, so you can craft a brand that stands out while staying true to who you are.
045 Who Is Video Confidence Coach
Discover how the Video Confidence Coach helps women and non-binary business owners embrace video and marketing to amplify their personal brands. From strategy development to on-camera confidence building, learn about the comprehensive services and passion behind transforming marketing into a tool for empowerment.
041 Hybrid Webinars - What, When, Who, Where, How?
Hybrid webinars combine live interactions with pre-recorded presentations to create engaging and flexible events. Learn how to incorporate this innovative format into your business, streamline your efforts, and connect with your audience in impactful ways.
040 What Motivates You ON Your Business
Discover how understanding your motivating factors can help you align your personal and business goals more effectively. Learn practical strategies to balance internal and external motivations, and take control of your business direction with confidence.
039 Your Logo Is Not Your Personal Brand
Personal branding is more than a simple logo – it’s a collection of visual and emotional elements that make your brand recognisable and relatable. Tune in to understand how a consistent brand identity, from colours to messaging, can connect with your audience and support your growth.
036 Confidence and a Positive Attitude in Video Production
In this episode, we explore the importance of confidence and a positive mindset during video production. From personal stories of stressful shoot days to practical tips on staying calm and professional, you'll learn how to show up your best on camera, even when things go awry.