Big Idea to Broadcast

Hear from Tabitha

“Zoë, you took what we were doing to another level and we'll never forget your generosity, time, and skills.”

How 1111 Hour Launched a Podcast + Livestream Pipeline With Purpose

Tabitha Thompson
１１１１ｈｏｕｒ.ｃｏｍ .ａｕ

The Big Idea

Tabitha and Cherry of 11 11 Hour wanted to consistently engage their growing community with real, meaningful conversations. They dreamed of a expansive podcast and YouTube presence; but the tech, the schedule, and the actual how-to felt overwhelming to say the least.

Together, we built a livestream2podcast pipeline that:

Showcased their people and purpose
Created content for multiple platforms
Worked like a flywheel to attract, engage, and grow their audience

Who Is 11 11 Hour

Tabitha and Cherry were early in their small business journey, as ‘Aussie Small Business Support’. Wanting to provide support and community to a starving community and already had a greater mission that was much bigger than them. They were ready to elevate their community and message, and needed support turning their brilliant, heartfelt vision into a structured, sustainable content system.

That’s where I came in.

Challenges We Navigated

Launching a new content system from scratch is no small feat. Especially when you’ve got a passionate vision and no media background.

We started by:

Breaking down their audience and message
Mapping out livestream interview topics + guest ideas
Creating a repeatable schedule that worked for their real life
Providing tech support, templates, and strategy in plain language (no jargon, no overwhelm)

As they put it, this was a monumental task made doable.

What We Built Together

Over a focused 3-month project, we delivered:

📺 A weekly livestream show format (planned + scheduled with guest suggestions)
🎧 A full audio podcast conversion workflow from each livestream to a podcast
✂️ 8–10 short-form content snippets per episode for socials
🧠 A DIY content calendar + confidence system, empowering them to keep the momentum going long after we wrapped

Each podcast created a ripple. Bringing new eyes (and ears) to the 1111 Hour website, socials, and community offers.

The Outcome

1111 Hour launched a first season packed with rich, community-driven content, and left with a self-sustaining system they could run without external help (or panic).

The best part? Their guests loved the content too! Re-sharing clips and inviting even more engagement, organically growing 1111 Hour’s visibility and authority.

The team at 1111 Hour would like to thank Zoë, The Video Confidence Coach, for helping our community to create a podcast and YouTube channel. Zoë, you took what we were doing to another level and we'll never forget your generosity, time, and skills. Thanks again for everything you do and have done.

~ 11 11 Hour

Could this be you 👀

What This Taught Me

When community is the goal, clarity is the tool. With the right systems, it is possible to turn a big-hearted idea into a streamlined strategy.

This project reminded me that content isn’t just about reach. It’s about resonance. And giving our clients the power to continue on confidently without us? That’s the magic.