Punchy Content =
Powerful Growth
Hear from Lena
"Zoë is passionate and has so much knowledge to share! Beyond that, she is supportive and so much fun to work with."
How a Podcast Sparked a Whole New Brand Chapter
Lena Moxon
Geelong Boxing Club
The Big Idea
They weren’t just podcasting for fun. This was about building community, creating a platform for truth-telling, and connecting with an audience in a deeper, more human way. The podcast needed to amplify Steve’s story, support Lena’s coaching and mental health work, and ultimately bring new energy into their gym and brand.
Who are the Geelong Boxing Club
When Lena Moxon came to us, she had a vision and a podcast trailer. But wasn’t quite sure how to bring it to life.
Enter The Moxon Weighs In, a podcast exploring life, health, business, and untold stories from the ring and beyond. Lena and her partner Steve Moxon, a world-champion boxer and gym owner, had the energy. They just needed the framework to turn that energy into a content powerhouse.
That’s where we all rolled up our sleeves and got to work.
Challenges We Navigated
Like many purpose-led entrepreneurs, Lena had big ideas. What we did together was shape those ideas into an intentional flow: creating structure, system, and strategy so she didn’t have to hold it all in her head (or lose steam before the magic happened).
This wasn’t just about launching a podcast. It was about using it to grow a movement, a brand, and a legacy.
What We Built Together
Over a few focused months, I worked with Lena and Steve:
🎙 Record and edit their first season of The Moxon Weighs In
📅 Plan and schedule their podcast episodes with strategy and story in mind
🧠 Expand podcast topics into marketing ideas that fit both their gym and coaching offers
✂️ Create promotional content from each episode to build their audience online
Lena had already worked with a graphic designer on the podcast art and trailer, but together we turned those ingredients into a real content engine.
The Outcome
The Moxon Weighs In didn’t just get made. It got noticed. Listeners connected with the raw honesty and energy behind Lena’s insight, Steve’s stories, and their shared mission.
And the best bit? Lena took what we built together and ran with it.
She launched a second podcast focused on women’s health and mental wellbeing, using the same tools, confidence, and strategy we built during Season One.
Who do you want in your corner? (see 👀 boxing joke)
Zoë is passionate and has so much knowledge to share! Beyond that, she is supportive and so much fun to work with.
~ Lena Moxon
What This Taught Me
Sometimes the project you start with is just the beginning. This one reminded me that good marketing isn’t about flashy trends. It’s about giving people the tools to keep growing long after the first launch.
Together, we didn’t just launch a podcast. We unlocked the next stage of Lena and Steve’s business journey.
SEE MORE MAGIC ✨
SEE MORE MAGIC ✨
Want to Launch Something That Moves People. Not Just Algorithms?
Let’s take that bold idea and give it a backbone. We’ll help you build a content strategy that fits your energy, your goals, and your audience.
