065 Rethink Your Social Feed 🤔
Feeling burnt out by the social media grind? 😨 Here's how to reuse your old content in smarter, not harder ways 😉
Rethink Your Social Feed 🤔
Social media isn't dead (yet 👀), but it sure can feel like a marketing-time-sucking zombie. Learn how to revive your best past content and stretch your efforts further without losing your precious sanity.
Social media burnout is real, especially for us personal brands builders and solo business owners. When your head's down in the actual work of your business, marketing yourself can feel like a luxury (or a chore). But what if the content you need already exists? 🤯
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063 Marketing When Life Gets in the Way 🫨
A smarter approach to social posting starts with recognising that your older posts have value (and not just the money and time you put into them orginally 😉). Listen or watch this quick episode on how to sort the gold from the garbage in your existing content, and how to use that to stay visible without starting from scratch every time. Think of it as turning your greatest hits into a fresh playlist instead of writing a new song every week. Getting leads from your marketing is about being seen, and being seen is about SHOWING UP! So what not be there while using content you already have.
My Call to action to you? Go check your archive. Find three posts that did well (likes, comments, shares, saves), and schedule them for a repost this week with a small update. May be even build a Content Library on your phone or computer for future reference 📚 If that all sounds a too hard, let's work together. I'll help you map out a stress-free plan to stretch your content further, faster, and maaaybe even easier.
And if this episode is hitting a nerve, you’ll love my marketing strategy products on my website. These tools are built specifically for folks who’ve already got the goods and just need a plan. Get clarity, strategy, and a content system that works with your lifestyle, not against it. Enjoy 😌
Quick Quiz Time 🥳
What’s the biggest reason to repurpose old social media content?
A) It’s quicker to create than new content
B) It increases your SEO ranking
C) It automatically generates leads
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Correct Answer: A) It’s quicker to create than new content - Why create new when old work for now? You can always invest in more content when you are less stressed😉
What Was Discussed This Episode + Timecodes:
00:00 - That end-of-month exhaustion and why marketing last often feels like a burden
06:03 - A business owner's SOS and what social media is actually doing for us
12:05 - How different platforms deliver short shelf lives for your content
18:15 - What your past content can tell you and how to identify what’s worked
24:30 - The art and science of repurposing content to reduce stress and save time
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00:00 - That end-of-month exhaustion and why marketing last often feels like a burden
06:03 - A business owner's SOS and what social media is actually doing for us
12:05 - How different platforms deliver short shelf lives for your content
18:15 - What your past content can tell you and how to identify what’s worked
24:30 - The art and science of repurposing content to reduce stress and save time
The above livestream episode description and transcript were generated together human knowledge + ai.
Who is your host?
Feeling stuck trying to build a personal brand that actually turns heads? Women and non-binary super-stars deserve more than just a cookie-cutter approach to their worries. Zoë Wood the Video Confidence Coach untangles your marketing mayhem, helping you own the camera, craft killer video strategies, and connect with your audience like never before. You’ll leave with the tools to show up, stand out, and smash your goals.
Find out more about how to grow your personal brand with the power of video right here on vcc.training
Smashing Your Marketing Mayhem With Killer Video Strategies 🧡
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*Please note that this podcast was previously called THE "Video Confidence Coachcast" and the "Do Video Podcast" previous to 2025. THANK-YOU FOR YOUR UNDERSTANDING AS I TRANSITION THE BRAND TO BE MORE CONSISTANT FOR YOUR LISTENING AND WATCHING PLEASURE.