Branding with Backbone and Belonging
Hear from Carla
“Over the past four years, Zoë has really helped my business by guiding me to better understand who my customers are, improving how I communicate my message, helping me build a stronger social media plan, and even producing my podcast.”
How Carla Egan Consulting Turned Purpose Into Presence
Carla Egan
Carla Egan Consulting
The Big Idea
When Carla came to me, her message was powerful, but her tools were scattered. She had some great design assets from years ago, a few old LinkedIn and YouTube uploads, and lots of passion, but no consistent system for showing up.
And like many thoughtful leaders, she was overwhelmed by the idea of marketing herself. Especially in a niche that required trust, care, and cultural integrity.
So we rolled up our sleeves and co-created a strategy that honoured her voice, clarified her message, and made visibility feel doable, not draining.
Who Is Carla Egan Consulting
Carla Egan Consulting is the leadership and Indigenous coaching arm of powerhouse businesswoman Carla Egan; an expert in organisational transformation, reconciliation strategy, and culturally-informed leadership.
Carla works with HR professionals, executives, and organisations ready to lead with integrity and walk the talk when it comes to Indigenous inclusion and respect.
She had a bold mission. But she needed her brand, content, and confidence to rise and meet it.
Challenges We Navigated
Carla’s business sits in a deeply important space: she’s helping workplaces navigate reconciliation, diversity, and leadership through an Indigenous lens.
So our challenge wasn’t just content. It was making sure that everything we created had:
Cultural integrity
Strategic impact
And Carla’s calm, wise presence front and centre
We didn’t rush. We co-designed systems and assets that supported her voice and respected her boundaries. Creating a brand that could grow without compromising her values.
What We Built Together
This long-term retainer relationship has covered a wide scope over the years, including:
🎨 A full brand refresh, creating on-point visual assets that reflect her message and her cultural identity
🧠 Customer avatar deep-dives, helping Carla speak directly to the HR and leadership clients she serves
📅 Content buckets and scheduling tools, so her marketing feels structured, not scattered
🎥 Strategic video content, built to be reused across LinkedIn, YouTube, and her podcast without burning her out
📈 Support across LinkedIn growth, podcast messaging, and offer clarity
💬 Ongoing marketing and visibility mentoring. Meeting every 6 months for tune-ups and big-picture vision work
Every step was rooted in Carla’s values and voice. Making sure her marketing didn’t just “look good,” but truly felt right.
The Outcome
Today, Carla Egan Consulting stands as a strong, respected brand in the inclusion and leadership space. Carla shows up online with purpose and clarity. Her content reflects her cultural authority and personal warmth. And most importantly she’s not overwhelmed anymore.
Big thanks, Zoë, for the new look you gave my business branding! It finally feels like me. I’m kicking myself for not engaging you earlier!… But more than that, Zoë has helped increase my self-confidence and encouraged me to get more creative with my marketing.
~ Carla Egan
What This Taught Me
Branding isn’t just about fonts or logos. And marketing doesn’t have to feel like performance.
Carla reminded us that when we honour our roots, our story, and our strengths, we don’t need to chase attention. We earn trust.
And that kind of visibility? It sticks.
SEE MORE MAGIC ✨
SEE MORE MAGIC ✨
Want a Brand That Reflects All of You. Without the Burnout?
Whether you’re leading from the front, mentoring behind the scenes, or building a legacy-led business. Let’s build the strategy and tools to get you seen, understood, and respected.
