Coaching Made Clickable
Hear from Carla
"Over the past four years, Zoë has helped me better understand my customers, refine my message, build my social media strategy, and even produce my podcast… Zoë brings out the best in others, on and off camera. Her influence made a real difference in how I run my business."
Strategic Content + Clear Branding for The Coaching Directory
Carla Egan
Founder of The Coaching Directory
The Big Idea
Carla was ready to rethink her marketing after feeling a bit stuck with her previous support. She wanted someone to get her vision, help her align the message with the mission, and rebuild a system that would allow both her and the coaches on the platform to thrive.
We started with a focused content project, but quickly realised there was so much more we could create together.
Who was The Coaching Directory
The Coaching Directory, founded by Carla Egan, set out to simplify something surprisingly hard: finding the right coach. In an unregulated, often overwhelming industry, the platform helped people connect with qualified coaches across different niches. With confidence, clarity, and care.
I came on board to bring strategy, structure, and soul to the brand’s visibility. So Carla could spend less time guessing, and more time growing.
Challenges We Navigated
The Coaching Directory had a rare challenge: two audiences with very different needs.
Coaches needed a platform to promote themselves.
Clients needed help trusting someone enough to say, “I’m ready.”
Our job? Speak to both clearly, ethically, and with empathy. That meant defining strong brand values, reshaping how content was shared, and ensuring everyone felt supported, no matter where they entered the funnel.
We also supported Carla behind the scenes, making sure she felt seen as the leader holding it all together.
What We Built Together
Over four years, this project evolved into a full-scale, retained marketing relationship. Together, we created:
🎥 A 12-part FAQ video series, answering common questions for SEO, visibility, and client trust
✨ Consistent social media content, aligned with brand voice and evolving offers
🎙 Livestreams, webinars, and workshops to support both the coaches and the coaching-curious
📦 Strategic offers, landing pages, and downloadable lead magnets
🎯 Video training for coaches to boost their confidence and professionalism during virtual consults
🧠 A brand refresh and messaging overhaul that made the entire business feel like Carla
And the best part? These assets were designed to be used again and again. Not one-and-done, but built for momentum.
The Outcome
The Coaching Directory grew into a brand that was visible, confident, and values-aligned. Coaches got support in showing up online. Clients found trusted guidance instead of guesswork.
Even though the business has since closed, the content and strategy we built are still serving others. Proof that great work leaves a legacy.
But more than that, she helped increase my self-confidence and encouraged me to get creative with my marketing. I now check in with her every six months for her advice and unique perspective. It always makes a difference.
~ Carla Egan
What This Taught Me
When your business supports other businesses, your content can’t just speak. It has to connect. And when your audience spans both providers and seekers, your brand needs to hold space for both.
By taking a holistic, repeatable, and relationship-driven approach, we helped The Coaching Directory not just market better, but lead better.
SEE MORE MAGIC ✨
SEE MORE MAGIC ✨
Want Marketing That Balances Many Voices Without Burning You Out?
Let’s build a content and branding strategy that works for you and the people you serve. Again and again and again.
