
Unboring Your Brand
Unboring Your Brand is the podcast where small business owners, entrepreneurs, and creatives learn how to breathe new life into their personal brands and make a lasting impact in today’s crowded market.
Hosted by Zoë Wood, the founder of Video Confidence Coach, this show is all about connecting the dots between personal branding, marketing, and video to help you stand out, shine, and show up with confidence.
Find what you’re looking for 👀
Tags
- AI
- Authentic Marketing
- Automation
- Be Your Brand
- Branding Tips
- Creator Confidence
- DIY Video Setup
- Female Founders
- Networking
- Personal Brand Clarity
- Podcasting
- Predictions
- Real Talk Marketing
- Repurposing Content
- Show Up On Video
- Small Business Advice
- Social Media Strategy
- Voice & Messaging
- Voice + Messaging
Categories
- Accessibility
- Audience Engagement
- Business Development
- Community Building
- Confidence On Camera
- Content Creation
- Ethical Marketing
- Marketing Strategy
- Mindset & Motivation
- Mindset + Motivation
- Personal Branding
- Podcasting
- Small Business Growth
- Storytelling for Business
- Tech + Tools for Creators
- Tech Tools
- Video Marketing
- Visibility & Promotion
- Visibility + Promotion
- Voice & Messaging
- Work From Home
072 Pivot Proof Personal Branding
Struggling to keep your brand voice clear while dabbling in fresh formats and business side quests? Find out how my three-step system locks in your core message, map out content pillars, and allows you to test ideas safely. So you can stay recognisable and still have fun while growing your personal brand 😉
070 Ghosting Your Own Business? 👻
Realise why consistency matters so much in building trust with your audience and how to keep it up without running yourself thin. Discover the simple ways to pick a content rhythm that works for you (not the algorithm) so you can show up, be remembered and strike fear into the heart of your business enemies 😈
066 Your Ads Without the Ick 😉
Feel awkward recording your own video ads? Learn how to script, film, and batch video ads that stay true to your brand and actually work, even if you fumble your words a bit (in my case a lot). 😅
065 Rethink Your Social Feed 🤔
Social media isn't dead (yet 👀), but it sure can feel like a marketing-time-sucking zombie. Learn how to revive your best past content and stretch your efforts further without losing your precious sanity.
060 Stand for Something (Not Just Fonts)
If you’ve ever wondered how to figure out what your personal brand really stands for, this episode’s got your name on it. We dig into how your values, voice, and audience shape a core message that doesn’t just sound good, but sticks.
059 Stop Repeating Yourself! Link It!
If you're stuck on reply-repeat with your clients, it's time to turn your FAQs into a business asset. Learn how to answer once and link forever using your website, blogs, videos, and even your podcast.
057 Who's Buying? Ask and Find Out
Understanding your ideal customers doesn't have to be a wild guessing game. Discover how using questions around behaviours, risk tolerance and trend adoption can shape smarter marketing and business decisions.
056 Trust Your Own Marketing Mojo 👶
Marketing doesn't always offer neat, immediate results, and that's okay. Learn how embracing creativity, experimentation, and a bit of blind faith can lead to powerful brand breakthroughs.
054 Pick One Platform, Rule Them All
Trying to be everywhere online can leave you feeling like a headless chook. In this episode, we unpack why honing in on one social media platform is a smarter, saner move for small business owners looking to market with meaning and still have a life.
052 Trust: Stop Selling, Start Belonging
In this classic episode replay, we unpack why trust is the cornerstone of every successful brand and how showing up as relatable, consistent, and genuine builds community and credibility. If you’ve been stuck in the hustle of trying to sell, this one's your reminder that people want to belong—not be sold to.
050 Podcasting a Smart Move or a Time Drain?
Starting a podcast sounds exciting, but is it the right time for your business? In this episode, we explore when podcasting makes sense, why a limited series might be your best first step, and how to test the waters before committing long-term.
048 Stop Letting Templates Ruin Your Videos
Rigidly sticking to templates can stifle creativity, but bending (or even breaking) them to suit your unique needs can make all the difference. In this episode, we explore how to make marketing and content templates work for you rather than against you, ensuring they support rather than restrict your personal brand growth.
047 Your Strong Personal Brand Playbook
Your personal brand isn’t just about you—it’s about how you show up for your audience, clients, and industry. In this episode, we dive into the five key elements of a strong personal brand: authenticity, a clear message, visual consistency, value-driven content, and visibility, so you can craft a brand that stands out while staying true to who you are.
046 Marketing Burnout Signs + Fixes
Marketing your business should fuel your growth, not drain your energy, but when burnout hits, it can feel impossible to stay consistent. In this episode, we break down the signs of marketing burnout, why it happens, and most importantly—how to prevent it before it takes over your business and mental wellbeing.
045 Who Is Video Confidence Coach
Discover how the Video Confidence Coach helps women and non-binary business owners embrace video and marketing to amplify their personal brands. From strategy development to on-camera confidence building, learn about the comprehensive services and passion behind transforming marketing into a tool for empowerment.